The original ad is from Rolling Stone magazine and is for Bose quiet comfort noise cancelling headphones.
The ad targets males and females who are 40 years or older and are considered audiophiles and prefer to listen to their music without distractions.
To re-target this ad for a newborn baby magazine I would sell the product as a device that goes over babies ears to makes them stop crying instantly.
To target mothers of newborns I would change the slogan from "Your music never sounded so good" to "Your baby never sounded so quiet."
The main image would use a photo of a baby wearing them while her mom is in a library studying.
Another split image would show a baby and its mother in a movie theater and the baby has the headphones on keeping it quiet.
These images would show off the ability of being able to take your baby to places that normally do not allow babies.
The copy would also be updated to speak to mothers who are in need of a break from the screams of their kids giving them more freedom.
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