INTRO: TODAY WE BRING YOU A STORY ABOUT THE INCREASING LEVELS OF CO2 IN OUR CLASSROOMS.
GARRETT BLANTON IS REPORTING LIVE ON THE SCENE WITH A GLOBAL WARMING ADVISOR AT SAN JOSE STATE UNIVERSITY.
VISUAL: DR. JEFF FADMIN, A JANITOR AND GARRETT BLANTON ARE STANDING IN FRONT OF THE HVAC SYSTEM THAT PUMPS FRESH AIR INTO THE CLASSROOMS OF CLARK HALL.
LIVE SHOT: THANK YOU DONA.
GARRETT: AS GLOBAL WARMING CONTINUES TO WRECK HAVOC ON OUR PLANET, IT IS NOW BEING CONTRIBUTED TO LOW TEST SCORES AND A DROP IN ATTENDANCE.
I AM STANDING HERE WITH DR. JEFF FADMIN WHO IS AN ADVISOR OF GLOBAL WARMING TO AL GORE.
HI DOCTOR, CAN YOU PLEASE EXPLAIN THE CORRELATION BETWEEN THE RISE IN CO2 AND THE LOW TEST SCORES?
DR. FADMIN: HI GARRETT, WE HAVE FOUND THAT THE BRAIN IS NOT ABLE TO PERFORM CORRECTLY AS CO2 LEVELS INCREASE, SPECIFICALLY IN CLASSROOMS.
VOICE OVER: CO2 LEVELS INCREASE FASTER IN CLASSROOMS DUE TO THE AMOUNT OF STUDENTS EXHALING AND THE LACK OF PROPER HVAC CIRCULATION.
UNLESS WE DECREASE OUR CARBON FOOTPRINT AND OUR CO2 EMISSIONS, WE WILL CONTINUE TO SEE STUDENT HEALTH ISSUES INCREASE AND TEST SCORES DECREASE.
GARRETT: IN ORDER TO CORRECTLY MONITOR THIS SAN JOSE STATE UNIVERISITY HAS INSTALLED A CO2 SENSOR.
THE SENSOR WILL TURN THE HVAC ON HIGH IF CO2 LEVELS GET HIGHER THAN 600 PARTS PER MILLION.
VISUAL: CAMERA SHOWS THE JANITOR POINTING AND THE NEW DEVICE ATTACHED TO THE HVAC SYSTEM
OUTCUE: AS YOU CAN SEE SAN JOSE STATE IS TAKING THE NECESSARY STEPS TO ADAPTING TO OUR CHANGING CLIMATE.
I WOULD LIKE TO THANK DOCTOR FADIMAN FOR JOINING US TODAY.
BACK TO YOU DONA.
Tuesday, November 20, 2012
Thursday, November 15, 2012
Examples of Feature Story Leads
http://dotearth.blogs.nytimes.com/2012/01/18/climate-in-classrooms/
There’s much to explore about the challenges in teaching about the evolving relationship between people and their climate. This subject was once pretty straightforward. After all, it was a relationship that was largely a one-way phenomenon. Climate changed. People adapted or moved.
http://dotearth.blogs.nytimes.com/2012/02/06/whats-a-science-teacher-to-do/
It used to be sex ed that got science teachers into challenging situations once in awhile. Evolution, too, of course. Increasingly, the “C” word, climate, is creating challenges for educators trying to explore the heat-trapping properties of carbon dioxide and the implications for climate as concentrations of CO2 and other greenhouse gases rise.
http://opinionator.blogs.nytimes.com/2008/05/12/the-class-isnt-always-greener-but-it-could-be/
School design, particularly public school design, is often lumped in with the design of other institutional structures like jails, civic centers and hospitals, to detrimental effect. My high school, for example, had the dubious distinction of having been designed by the architect responsible for San Quentin. (The convicts got the better building.) Schools fulfill a practical function, to be sure, but shouldn’t they be designed to inspire?
http://newscenter.lbl.gov/feature-stories/2012/10/17/elevated-indoor-carbon-dioxide-impairs-decision-making-performance/#hide
Overturning decades of conventional wisdom, researchers at the Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab) have found that moderately high indoor concentrations of carbon dioxide (CO2) can significantly impair people’s decision-making performance. The results were unexpected and may have particular implications for schools and other spaces with high occupant density.
http://www.co2meter.com/blogs/news/4108562-co2-in-the-classroom
If you are a parent, do you think about the air quality in your child’s classroom? You should. Every classroom requires a constant flow of fresh, conditioned air to make it comfortable for students. In the past, this was not a problem. Pre-WWII school buildings “leaked” fresh air into the building around windows and through open doors.
http://www.sciencenews.org/view/generic/id/345791/description/Elevated_carbon_dioxide_may_impair_reasoning
Carbon dioxide has been vilified for decades as a driver of global warming. A new study finds signs that CO2, exhaled in every breath, can exert an equally worrisome threat — impaired cognition — in nearly every energy-efficient classroom, meeting hall or office space.
http://vaeng.com/feature/new-device-monitors-schoolroom-air-for-carbon-dioxide-levels
With nearly 55 million students, teachers and school staff about to return to elementary and secondary school classrooms, scientists recently described a new hand-held sensor, practical enough for wide use, that could keep classroom air fresher and kids more alert for learning.
There’s much to explore about the challenges in teaching about the evolving relationship between people and their climate. This subject was once pretty straightforward. After all, it was a relationship that was largely a one-way phenomenon. Climate changed. People adapted or moved.
http://dotearth.blogs.nytimes.com/2012/02/06/whats-a-science-teacher-to-do/
It used to be sex ed that got science teachers into challenging situations once in awhile. Evolution, too, of course. Increasingly, the “C” word, climate, is creating challenges for educators trying to explore the heat-trapping properties of carbon dioxide and the implications for climate as concentrations of CO2 and other greenhouse gases rise.
http://opinionator.blogs.nytimes.com/2008/05/12/the-class-isnt-always-greener-but-it-could-be/
School design, particularly public school design, is often lumped in with the design of other institutional structures like jails, civic centers and hospitals, to detrimental effect. My high school, for example, had the dubious distinction of having been designed by the architect responsible for San Quentin. (The convicts got the better building.) Schools fulfill a practical function, to be sure, but shouldn’t they be designed to inspire?
http://newscenter.lbl.gov/feature-stories/2012/10/17/elevated-indoor-carbon-dioxide-impairs-decision-making-performance/#hide
Overturning decades of conventional wisdom, researchers at the Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab) have found that moderately high indoor concentrations of carbon dioxide (CO2) can significantly impair people’s decision-making performance. The results were unexpected and may have particular implications for schools and other spaces with high occupant density.
http://www.co2meter.com/blogs/news/4108562-co2-in-the-classroom
If you are a parent, do you think about the air quality in your child’s classroom? You should. Every classroom requires a constant flow of fresh, conditioned air to make it comfortable for students. In the past, this was not a problem. Pre-WWII school buildings “leaked” fresh air into the building around windows and through open doors.
http://www.sciencenews.org/view/generic/id/345791/description/Elevated_carbon_dioxide_may_impair_reasoning
Carbon dioxide has been vilified for decades as a driver of global warming. A new study finds signs that CO2, exhaled in every breath, can exert an equally worrisome threat — impaired cognition — in nearly every energy-efficient classroom, meeting hall or office space.
http://vaeng.com/feature/new-device-monitors-schoolroom-air-for-carbon-dioxide-levels
With nearly 55 million students, teachers and school staff about to return to elementary and secondary school classrooms, scientists recently described a new hand-held sensor, practical enough for wide use, that could keep classroom air fresher and kids more alert for learning.
Thursday, November 8, 2012
Ad Retargeting #2
The original ad is from Rolling Stone magazine and is for Bose quiet comfort noise cancelling headphones.
The ad targets males and females who are 40 years or older and are considered audiophiles and prefer to listen to their music without distractions.
To re-target this ad for a newborn baby magazine I would sell the product as a device that goes over babies ears to makes them stop crying instantly.
To target mothers of newborns I would change the slogan from "Your music never sounded so good" to "Your baby never sounded so quiet."
The main image would use a photo of a baby wearing them while her mom is in a library studying.
Another split image would show a baby and its mother in a movie theater and the baby has the headphones on keeping it quiet.
These images would show off the ability of being able to take your baby to places that normally do not allow babies.
The copy would also be updated to speak to mothers who are in need of a break from the screams of their kids giving them more freedom.
The ad targets males and females who are 40 years or older and are considered audiophiles and prefer to listen to their music without distractions.
To re-target this ad for a newborn baby magazine I would sell the product as a device that goes over babies ears to makes them stop crying instantly.
To target mothers of newborns I would change the slogan from "Your music never sounded so good" to "Your baby never sounded so quiet."
The main image would use a photo of a baby wearing them while her mom is in a library studying.
Another split image would show a baby and its mother in a movie theater and the baby has the headphones on keeping it quiet.
These images would show off the ability of being able to take your baby to places that normally do not allow babies.
The copy would also be updated to speak to mothers who are in need of a break from the screams of their kids giving them more freedom.
Ad Retargeting #1
The original ad is from Rolling Stone magazine and is for healing music by the self-help bald guitar player Dr. Joe Vitale.
The original ad is targeted to old people with personal issues and uses the slogan "What is healing music?" to catch their attention.
I would re-target the ad for a Heavy Metal magazine aimed at kids to young adults who listen to headbanging music.
The slogan would say "What is death music" and Dr. Vital would be dressed in all black holding an electric guitar instead of an acoustic guitar.
The album titled "Strut!" would be changed to "Slut!" and the album titled "Blue Healer" would be "Drug Healer".
By changing the artists clothing, guitar and the names of his albums the ad could be transformed into marketing younger heavy metal listeners rather than old people with self-help issues.
The original ad is targeted to old people with personal issues and uses the slogan "What is healing music?" to catch their attention.
I would re-target the ad for a Heavy Metal magazine aimed at kids to young adults who listen to headbanging music.
The slogan would say "What is death music" and Dr. Vital would be dressed in all black holding an electric guitar instead of an acoustic guitar.
The album titled "Strut!" would be changed to "Slut!" and the album titled "Blue Healer" would be "Drug Healer".
By changing the artists clothing, guitar and the names of his albums the ad could be transformed into marketing younger heavy metal listeners rather than old people with self-help issues.
Word of the Week: Malaise
1. Malaise
2. I read the word in a book titled Persepolis.
3. Upon her return home Marjane suffers a malaise underpinned by spiritual and political paradoxes.
4. Malaise (Noun): An indefinite feeling of debility or lack of health.
5. When I feel a cold coming on I go through a spell of malaise until I recover.
Thursday, November 1, 2012
Word of the Week: Emanate
1. Emanate
2. I read the word in a book titled Persepolis.
3. Women’s hair emanates rays that excite men. That’s why women should cover their hair!
4. Emanate (Verb): To flow out; to come out (from some source).
5. Bullshit continues to emanate from Mitt Romney's mouth at each campaign.
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